About us
Built by broadcasters, for broadcasters and Platforms
Digital TV Ads was founded by a team that has spent decades inside the broadcast and streaming industry — we know the infrastructure, the politics, and the untapped potential sitting inside every operator's network.
Our story
We saw the gap before anyone else did
For years, we watched streaming operators carry massive audiences — 65% of total traffic in many markets — while earning zero advertising revenue from that inventory. The ad technology existed. The demand from brands existed. What was missing was a trusted partner who could bridge the two without disrupting the viewer experience or the operator's existing relationships.
Digital TV Ads was built to be that bridge. We combine server-side ad insertion (SSAI), real-time ad decisioning, and deep broadcast expertise to turn a cost centre into a revenue line — typically live within ten weeks, with no changes required to the operator's existing playout infrastructure.
We operate across connected TV, linear broadcast, and streaming simultaneously, which means every partner in the ecosystem — operators, national channels, and advertisers — gains something meaningful from every ad break.
Why Digital TV Ads
Three things that set us apart
Broadcast-native expertise
Our team has worked inside operators, channels, and ad tech platforms. We don't need to learn your world — we already live in it.
~10 weeks to live
Our integration is non-disruptive by design. We connect to your existing infrastructure and have you generating revenue in weeks, not years.
2.4× CPM uplift
Targeted dynamic ad insertion consistently delivers more than double the CPM of standard broadcast spots — for the same ad break, same audience, same content.
The team
Deep roots in broadcast and ad tech
Our leadership team brings together experience from across the broadcast, streaming, and digital advertising industries.
Cosmoblue Leadership
Founders & Executive Team
The Digital TV Ads team is the broadcast and ad tech division of Cosmoblue — a company with deep roots in the European television industry. Our founders have held senior roles at major operators, national broadcasters, and global ad tech platforms.
Our parent company
We think differently...
At CosmoBlue Media, we are more than just a media company; we are a hub of innovation, creativity, and forward-thinking in the media landscape. Founded with the vision to enhance the standards of media creation, distribution, and consumption, we are a dynamic force in the industry, known for our fresh perspective and visionary approach.
Our Mission
Our mission is to be at the forefront of the media revolution, bringing changes to the way media is experienced globally. We strive to bridge gaps, connect cultures, and create a more engaging, interactive, and accessible media world.
Our Vision
We envision a world where media transcends traditional boundaries, where content is not just consumed but experienced in ways that are enriching, enlightening, and entertaining. Our vision is to become a leading force in the digital age, known for our innovative strategies, creative content, and transformative media solutions.
Our Expertise
Our expertise spans across various domains of the digital media world:
- Sports Media Assets Management
- Streaming Services and Content Distribution
- Content Production and Curation
- Digital Monetization
- Investment Units
Ready to turn your audience into revenue?
Let's talk about what Dynamic Ad Insertion could mean for your network.